Social Innovation: The Social Ideas Podcast

The Social Ideas Podcast: the art of pivoting

May 26, 2020 CJBS Cambridge Centre for Social Innovation
Social Innovation: The Social Ideas Podcast
The Social Ideas Podcast: the art of pivoting
Chapters
Social Innovation: The Social Ideas Podcast
The Social Ideas Podcast: the art of pivoting
May 26, 2020
CJBS Cambridge Centre for Social Innovation

Pivoting is an art, both in sports and business.

In the latest episode of The Social Ideas podcast, Professor Paul Tracey explains how a company that brought back the Polaroid camera, almost lost its loyal and fervent customer base because it tried to link its traditional camera with the digital production of photographs. 

Read the summary of Paul’s research - https://www.jbs.cam.ac.uk/faculty-research/centres/social-innovation/think/research-summaries/the-art-of-the-pivot/

Show Notes

Pivoting is an art, both in sports and business.

In the latest episode of The Social Ideas podcast, Professor Paul Tracey explains how a company that brought back the Polaroid camera, almost lost its loyal and fervent customer base because it tried to link its traditional camera with the digital production of photographs. 

Read the summary of Paul’s research - https://www.jbs.cam.ac.uk/faculty-research/centres/social-innovation/think/research-summaries/the-art-of-the-pivot/