Social Innovation: The Social Ideas Podcast
The Social Ideas podcast shares the impact of social innovation, its necessity and its capacity to challenge the status quo. Throughout this series, highly committed change makers in business, civil society, policy and academia will talk about their work, their ideas and their motivation to strive towards to a more equitable and sustainable world.The Cambridge Centre for Social Innovation at Cambridge Judge Business School, University of Cambridge, acts as a platform for research and engagement with social innovators, academia and policy in UK and across the world.
Social Innovation: The Social Ideas Podcast
The Social Ideas Podcast: the art of pivoting
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CJBS Cambridge Centre for Social Innovation
Pivoting is an art, both in sports and business.
In the latest episode of The Social Ideas podcast, Professor Paul Tracey explains how a company that brought back the Polaroid camera, almost lost its loyal and fervent customer base because it tried to link its traditional camera with the digital production of photographs.
Read the summary of Paul’s research - https://www.jbs.cam.ac.uk/faculty-research/centres/social-innovation/think/research-summaries/the-art-of-the-pivot/
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